As a former Pinterest strategist, I have come across so many people who do not utilize Pinterest for their businesses properly. In today’s post, I’m sharing 5 mistakes you’re making on Pinterest.
You may be making these 5 mistakes on Pinterest…but no worries, these are all things you can easily fix!
Mistake #1: You don’t have a business account
Having a business account on Pinterest is free so there’s absolutely no reason why you shouldn’t have one. You can convert your pre-existing account to a business account or start with a business account from the get go.
Mistake #2: Not Having an Optimized Profile
Optimizing your profile is so key. Adding keywords to your business name, bio, board descriptions, and pin descriptions will help you get found on Pinterest so make sure to take a second to optimize your bio now.
Mistake #3: Not Creating Branded Pins
Branded pins help you stand out on the feed and get more click throughs to your content. Your pins should be vertical, have a text overlay, utilize your brand fonts and colors and contain your website URL.
Mistake #4: Not Creating At least 3-5 pins for every piece of content
You’re really selling yourself short if you’re not creating multiple different graphics per piece of content. You want to get the most bang for your buck on Pinterest because I imagine you’re spending at least a few hours creating each content piece so why not maximize your efforts?
Mistake #5: Not Utilizing a Pinterest Scheduler
If you’re manually pinning on Pinterest then you’re totally wasting your time. Using a Pinterest scheduler like Tailwind to easily syndicate your content out into the world.