Do you remember BoardBooster? It was such a popular Pinterest scheduler about a year or so ago. Their killer feature was their loop.
Not sure what a loop is? Well it allowed you to set your pins up to AUTOMATICALLY loop through your boards. That meant you always had content going out no matter what.
But here’s the thing…
BoardBooster was not Pinterest approved and they eventually had to shut down because of it.
But we have a solution for you!
Not only is Tailwind Pinterest-approved but it also has a new feature called the Tailwind SmartLoop!
And yes, it functions just the same way. So you can set your pins up to be running on autopilot! What a time saver!
What Is the Tailwind SmartLoop
The SmartLoop is a feature that allows you to easily reshare your pins on autopilot. It also autopopulates the best times for the best engagement based on your account!
It can literally save you hours and it helps you ditch those complicated spreadsheets keeping track of what you pinned, when and where.
The SmartLoop is where you set up YOUR pins to re-circulate through your own boards and group boards.
How To Set Up The Tailwind SmartLoop
Now that you understand what the SmartLoop and how to use it, you need to set it up. But don’t worry is very easy to set up.
And if you aren’t sure where it is, you can find it in your account by going to Publisher -> SmartLoop.
Step 1: Map Out Your Loops on Paper First
Before you even start setting up your Tailwind SmartLoop, it is a good idea to map out your loops first. This can be on paper or in a Google doc.
As mentioned above, the SmartLoop is for your pins only. Don’t waste your pin limit on other people’s pins. No one has time for that!
What I like to do is create a spreadsheet, add two tabs (one for your boards and one for group boards) and start populating some information.
For my own boards, I just like to put down the board name and a brief description of what type of pins I share on it. If you have your board names properly labeled, you could probably just stick with the names. But it is important you know all of your boards so you don’t miss any when creating the loops.
For the group boards, it takes a little more effort. I write down the board name, the number of pins it has, the number of pinners, a description, the group rules (like how many pins you can pin a day, if they allow affiliate pins, things like that), the group activity (this you have to kind of guess, if you go the the group board and click the tab Activity and scan, you can get an idea of how active the board is), and then I like to add in the Virality Score and Engagement Score for the boards from Tailwind.
This information is important for several reasons:
- You want to make sure you are following the rules of the board so you don’t get kicked out.
- Just because a board says you can pin 5 times a day, doesn’t mean you should. That is where the activity information comes in. You don’t want to be spamming the board. For example, say a group board only gets 1 pin a day (you may want to consider leaving the group but that is a topic for another day), you probably only want to pin in it once every two weeks or so.
- You are limited to the number of SmartLoop posts you can have circulation, so the virality and engagement scores are important in case you need to make some tough decisions and not include all of your group boards.
Once you have all of this information, start determining your loops based on your content.
For example, on my personal business account I touch upon topics like business, SEO, design and more. I have a loop that is for all of my blog posts and it sends pins to all of the group boards that would be relevant no matter what the blog post topic. Then I have different loops going for specific topics. I have one for my design posts that repin to all of my design related boards and group boards. And so on. And it is 100% okay if you have a loop that just pins to 1 board! Remember you want to be specific and not break any group rules by posting irrelevant content.
Step 2: Set Up Your Board Rules
Now that we mapped out how we want our loops to be organized, it is time to start getting things set up.
Before you create any loops, it is important to set up your board rules. This is where you will set the pinning preference for each board. It could be something like “Pin no more that 1 pin a day”. And this is board specific! That is what makes the SmartLoop so smart and customizable!
Below you will see how to access it and what it looks like!
Step 3: Set Up Your Loops
You’ve done the hard part! You did your research and set up all the board rules. The last thing left to do is to actually set up your loops!
Now there are two types of loops:
- Evergreen – This will continuously reschedule your pins all year long. This is perfect for your evergreen content such as top blog posts, productivity tips, content creation tips, organization tips, etc. (anything that isn’t time specific)
- Seasonal – This loop will reschedule pins between a certain period of time each year. This is great for content that is seasonal such as back to school, Christmas, tax time, etc.
We personally just use the Evergreen type of loop because we don’t have the plan for unlimited posts.
So to create a loop simply click “New Loop” and select the type of loop.
Then you will set the name and add your boards.
Next you start adding your pins!
Once your pins are added, you create a schedule. It will give you a recommendation but you can absolutely edit it if you would like. You simply click the button that says “# of times per week” to get to the advanced settings. You can set the number of times the loop will post per day/week, the time to wait before publishing the same pin to a different board (this helps prevent spamming the same pin!), and it will let you know about how long it will take to loop through your content.
Once the schedule is set, you move onto setting up board rules. You shouldn’t have to do anything at this stage since we did this FIRST! I think it is easier to set them up first and all at once then during the loop set up process.
So all you need to do is hit complete and you will be on your way! Repeat this process for each loop you wish to create. Trust us it is worth the set up!