Episode #49 | The Importance of Tripwires

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Episode #49 | The Importance of Tripwires

In This Episode: 

  • What exactly a tripwire is 
  • Why your tripwire should be something you actually sell on your website
  • What the benefits of tripwires are 
  • How tripwires can help you pay off your expenses 
  • How tripwires help you build the know, like, and trust factor
  • Why your tripwire should include an obvious next step
  • How to use tripwires to evaluate what your audience really wants

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