Episode #111 | The Psychology and Strategy of a Sales Page with Melinda Martin

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Episode #111 | The Psychology and Strategy of a Sales Page with Melinda Martin

In today’s episode, we’re talking with Melinda Martin all about the psychology of a sales page.

Why people get hung up with sales page copy.

It’s important to look at your sales page copy as if you’re chatting with a friend. This will help connect your audience to you so much better and help ease your fears of creating that copy.

What goes into a good sales page.

A good sales page really hits on people’s pain points and allows them to know exactly what you can help them with.

The components of a high converting sales page.

It’s important to always lead with connection through their current struggles. You want them to know that you get them and can help them with their problems.

Elements that people forget to include on their sales page.

A lot of people forget to include legal copy on their sales page which is a big no-no. Putting a guarantee on your sales page is also great to add. It’s also important to infuse your personality into your sales page.

Words of advice for someone writing their first sales page.

During this time, it is so crucial to give yourself grace. It won’t be perfect your first go around but you need to go in with an open mind and know your offer and your audience like the back of your hand.

Share with us your top takeaway for sales page copy creation!

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