In today’s episode, we’re talking with Eden Fried all about getting started with digital products.
What a digital product actually is.
A digital product is anything that can be transferred digitally online. It doesn’t have to be some big massive online course.
How to decide what’s going to be most beneficial for our audience.
You need to know who your target customer is and what they’re struggling with first. You also need to figure out what format is going to work best for both you and your audience.
What digital products are the easiest to get started with.
This really depends on what is the most natural and easiest for you. We all have different strengths and weaknesses so it’s important to do what feels best for us.
How to get people to start hitting that buy button.
You need to make their pain points clear in all of your marketing so that people are more likely to resonate with your target audience and get people to purchase. Getting people’s eyes on your product is a different story which is why it’s important to use some launch event prior to launching your product.
This can be a webinar, 5-day challenge, workshop or anything else that can help you generate buzz prior to releasing your product out into the world.
How to figure out what our audience’s pain point is.
Figure out what your audience is complaining about and how to solve their problem. It doesn’t need to be a major problem but just something that you can ease their struggle with.
What tools you can use to sell your digital products.
Teachable is a great option for new course creators to use. SendOwl is great for smaller digital products. For eBooks, you can create a cover in Canva and write in Google Sheets or Microsoft Word. A great cart checkout option is Thrivecart.
Share with us your top tip for getting started with digital products!